Our best-selling face primer goes luminous! This primer delivers a soft, radiant base for your makeup application.

What we love:

Infused with hyaluronic acid and vegan collagen to help plump and hydrate the skin.
Velvety texture glides effortlessly over the skin, smoothing over imperfections for a poreless effect.
The ultimate grip on makeup.
Which Putty Face Primer is perfect for you?

Luminous Putty Primer – Perfect for those who want a radiant, glowing complexion.
Poreless Putty Primer- Perfect for those who want a poreless, flawless finish.
Matte Putty Primer – Perfect for those who want a shine-free matte complexion.
Pro Tip: Use the Putty Primer Applicator for easy and hygienic putty primer application.

e.l.f. clean means we go above and beyond EU Cosmetic Regulation and FDA requirements by voluntarily removing more than the required 1,600 ingredients.

All e.l.f. products are Vegan and Cruelty Free.

e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities.  Look for the Fair Trade Certified™ seal on your e.l.f. product!